Identifying Retention Drivers
You're an analyst in the CEO's strategy team at a marketplace. The company has lowered prices to drive new user acquisition, which required lowering seller and product rating thresholds.
Retention has declined among existing users.
→ How will you quantify the impact of price and quality on customer retention?
→ What data points will you request for this analysis?
→ Which analytical techniques will you use to isolate these factors?
Retention has declined among existing users.
→ How will you quantify the impact of price and quality on customer retention?
→ What data points will you request for this analysis?
→ Which analytical techniques will you use to isolate these factors?