Choosing Community KPIs
You're the Community Manager at ZenLife, a subscription-based wellness app. Launched in 2020, ZenLife offers guided meditation, yoga classes, and nutrition advice. It has 300,000 active users and hosts various online events like live meditation sessions and Q&As with wellness experts.
The app's online events have been facing low engagement. Recognizing this issue, the CEO has asked to prioritize event engagement as the north star metric for the upcoming quarter.
How would you choose KPIs for your team and individual members to align with this revised priority? Explain your thought process rather than just listing the KPIs.
The app's online events have been facing low engagement. Recognizing this issue, the CEO has asked to prioritize event engagement as the north star metric for the upcoming quarter.
How would you choose KPIs for your team and individual members to align with this revised priority? Explain your thought process rather than just listing the KPIs.