Analyzing Traffic Drop
You are Growth Consultant for a popular news website. Over the years, it has carved out a niche among readers looking for quick summaries of the day's news on financial markets.
However, over the past 4 weeks, the website's traffic has been declining steadily week-over-week. Considering the nature of the business, this has now become the top priority at the company level.
How will you get to the root cause of this problem? Explain the steps you will take, the data you require, and your key hypotheses.
However, over the past 4 weeks, the website's traffic has been declining steadily week-over-week. Considering the nature of the business, this has now become the top priority at the company level.
How will you get to the root cause of this problem? Explain the steps you will take, the data you require, and your key hypotheses.