Consider a company that is refining its digital marketing strategy to enhance lead generation and engagement. Based on your understanding of middle-of-funnel objectives, assess the following strategies and determine which align best with the MoFu stage:
- Strategy I: Implementing a targeted social media ad campaign to increase brand awareness among new audiences.
- Strategy II: Offering a free eBook download in exchange for email sign-ups on the website.
- Strategy III: Sending personalized product recommendations to existing email subscribers.
- Strategy IV: Running a retargeting campaign for website visitors who abandoned their shopping carts.
Identify which of these strategies align with middle-of-funnel objectives.