How Do E-commerce Platforms Define an 'Activated User'?

Based on your understanding of activation stages in e-commerce platforms, identify which of the following statements are correct:


  • Statement I: The 'Viewed Product to Add to Cart' stage measures the transition of a user from showing initial interest in a product to making a decision to potentially purchase it.

  • Statement II: The 'Add to Cart to Checkout' stage is focused on the proportion of users who view product details but do not add any items to their cart.

  • Statement III: The 'Checkout to Purchase Completion' stage tracks users who complete the purchase after initiating the checkout process.

  • Statement IV: Analyzing the 'Viewed Product to Add to Cart' stage is crucial for understanding the effectiveness of product listings and pricing strategies.

Choose the correct statements.

Choose the closest answer: