What are the buckets of Levers to Improve Activation Rate?

Match the following specific activation rate improvement tactics to the respective bucket of the activation rate improvement strategy as outlined in the framework:


  • Tactic I: Implementing AI-driven product recommendations in an online store.

  • Tactic II: Using behavior-based targeting for a digital ad campaign.

  • Tactic III: Introducing a user-friendly dashboard in a project management tool.

  • Tactic IV: Sending targeted email series to users highlighting key features of a SaaS product.

Match each tactic to one of these strategies: Demand-Side Levers, Supply-Side Levers, On-Platform Demand-Supply Match, Off-Platform Demand-Supply Match.

Choose the closest answer: