What is Activation Rate for Different Types of Online Businesses?

In your role as a consultant, you are analyzing different online businesses and their specific activation criteria. Match each business model with its corresponding primary indicator for user activation:


  • Business I: An e-commerce platform selling electronics

  • Business II: A mobile payment application

  • Business III: An online project management tool

Match these businesses with the appropriate primary indicators of user activation:


  • Primary Indicator A: First transaction

  • Primary Indicator B: First purchase

  • Primary Indicator C: Sign-up followed by first use of a key feature

Choose the closest answer: