How to align business objectives, structure campaigns, and measure results in Google Ads?

Assess the following statements about managing Google Ads campaigns. Identify which statements are correct:


  • Statement I: The campaign level in Google Ads is primarily for setting specific ad creatives and individual ad texts.

  • Statement II: Ad groups in a Google Ads campaign should be organized based on different themes or product categories for better targeting.

  • Statement III: Performance measurement in Google Ads involves only tracking the total number of ad clicks and impressions.

Select the correct combination of statements.

Choose the closest answer: