How to pick the right Channel Type for your business?

Consider the following businesses and channel types:

• Business I: A website dedicated to covering Football news which serves relevant display ads to monetize.


• Business II: A smartwatch brand with a high average revenue per user.


• Business III: A salary management solution targeting restaurant owners.


• Business IV: A new health and wellness brand with influential industry experts as founders.

Channel Types:

• Channel Type A: Editorial Pull Channels


• Channel Type B: Partnership-Based Push Channels


• Channel Type C: Paid Advertising Channels


• Channel Type D: Programmatic SEO Channels

Select the option that matches each business with the relevant channel type.