How to Measure Campaign Success?

You're tasked with selecting the appropriate metrics to evaluate the success of a campaign at different stages of the marketing funnel. Based on your understanding of aligning metrics with funnel stages, match the following metrics with the correct stage:

Metric I: Lead Conversion Rate

Metric II: Engagement Rate on Social Media

Metric III: Customer Lifetime Value (CLTV)

Metric IV: Website Traffic Volume

Identify the most suitable stage of the marketing funnel for each metric.

Choose the closest answer:

Metric I - Bottom-of-Funnel, Metric II - Middle-of-Funnel, Metric III - Top-of-Funnel, Metric IV - Bottom-of-Funnel.

Metric I - Bottom-of-Funnel, Metric II - Top-of-Funnel, Metric III - Middle-of-Funnel, Metric IV - Top-of-Funnel.

Metric I - Middle-of-Funnel, Metric II - Top-of-Funnel, Metric III - Bottom-of-Funnel, Metric IV - Middle-of-Funnel.

Metric I - Top-of-Funnel, Metric II - Middle-of-Funnel, Metric III - Bottom-of-Funnel, Metric IV - Middle-of-Funnel.

How to Measure Campaign Success?

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