A marketing manager is working to ensure stakeholder alignment on a new digital campaign. Based on your understanding of aligning stakeholders on campaign objectives, evaluate these scenarios and decide which ones reflect common pitfalls:
- Scenario I: The marketing team launches an eye-catching social media campaign which could either increase brand awareness or generate leads.
- Scenario II: Stakeholders are briefed that the campaign's success for a cart abandonment email campaign will be measured by its open rate.
- Scenario III: The team sets clear KPIs for a top-of-funnel brand awareness campaign, aligning with stakeholders on expected increase in brand searches.
- Scenario IV: Before campaign launch, a comprehensive analysis is conducted to understand the specific business problem the campaign aims to address.
Identify the scenarios that represent common pitfalls in stakeholder alignment for campaign objectives.