How to Analyze Campaign Performance After Completion?

In the aftermath of a digital marketing campaign, you're evaluating its overall performance. Consider the following statements regarding effective post-campaign analysis and determine their accuracy:


  • Statement I: Assessing whether the campaign met its initial objectives is a key part of post-campaign analysis to understand its overall success.

  • Statement II: Analyzing the ROI by comparing the campaign's cost against the generated value or revenue is crucial for financial assessment.

  • Statement III: Identifying trends and patterns in data, such as which channels or content types were most effective, is essential for strategic insights.

  • Statement IV: Collecting feedback from both internal team members and the target audience offers valuable perspectives on the campaign's impact.

Determine which of these statements are true in the context of effective post-campaign analysis.

Choose the closest answer: