How to Assess and Manage User Quality in Referral Programs?

Consider the following general statements about the Lifetime Value (LTV) and overall quality of users acquired through referral programs. Determine the accuracy of these statements based on best practices in managing user quality in referral programs:


  • Statement I: Referred users have a higher LTV than those acquired through traditional advertising channels.

  • Statement II: Regular adjustments to the referral program are crucial for maintaining the quality of referred users.

  • Statement III: Continuous analysis of the LTV of referred users is key to effectively align the referral program with the business's growth goals.

Select the statement(s) that are accurately reflective of referral program management:

Choose the closest answer: