Consider a marketing analyst using Google Analytics for their website. They encounter several issues affecting the accuracy of their data. For each issue described, identify which common pitfall in Google Analytics it corresponds to:
- Issue I: The analyst notices that the conversion rate for their e-commerce site is not being tracked correctly.
- Issue II: The website traffic data is inflated due to visits from the company's own employees.
- Issue III: Marketing campaigns are less effective because they are not targeted at specific user groups based on behavior.
- Issue IV: The site's blog has a high bounce rate, which the analyst assumes indicates poor content quality.
Match each issue to the corresponding Google Analytics pitfall.