A growth team is keen on ensuring their A/B testing campaign using VWO does not fall into common pitfalls that could skew the results or lead to misinterpretation.
Given the following list of recommended practices, which combination correctly aligns with avoiding these pitfalls?
- Practice I: Allowing the test to run until it reaches statistical significance.
- Practice II: Testing multiple variables simultaneously to expedite the testing process.
- Practice III: Segmenting the audience to target specific user groups.
- Practice IV: Starting each test with a clear, testable hypothesis.