Consider a digital marketing team tasked with defining objectives for their upcoming campaign.
Choose the most appropriate objectives for the scenarios below:
- Scenario I: The company wants to introduce a new product to the market and create initial buzz.
- Scenario II: The focus is on increasing direct sales on the company's e-commerce platform.
- Scenario III: The goal is to nurture existing leads to move further down the sales funnel.
Identify the most fitting campaign objective for each scenario.