A mobile marketing team is refining their strategy using AppsFlyer, yet they want to ensure they're adhering to sophisticated practices. Assess their approaches to identify areas needing improvement for optimal use of AppsFlyer:
- Approach I: They adopt a uniform attribution window for all types of campaigns, considering it a standardized best practice.
- Approach II: Data discrepancies between AppsFlyer and other analytics tools are routinely cross-checked and resolved.
- Approach III: The team relies on AppsFlyer’s default settings for fraud detection, assuming it covers all bases.
- Approach IV: Insights from the AppsFlyer dashboard are primarily used for monthly reporting rather than ongoing campaign adjustments.
Identify the approaches that require refinement to align with best practices in AppsFlyer.