How are Growth Team Designed for Content-Led Growth in Community and Social Media-Driven Brands?

Consider the following scenarios where different companies are designing their growth teams based on their core strategies. Based on your understanding of growth team structures, evaluate the following statements:


  • Statement I: A SaaS platform focusing on product-led growth is primarily additional product managers and UX/UI designers to continuously refine its features and enhance user experience.

  • Statement II: An e-commerce startup focusing on marketing-led growth is building a team primarily of performance marketers and content marketers to drive user acquisition and brand visibility through paid and content marketing.

  • Statement III: A community-driven platform focusing on content-led growth is structuring its growth team with content creators, community managers, and SEO specialists to create engaging content and build a loyal user base through organic reach.

Identify the correct statements that align with the optimal strategy for each company's growth team design.

Choose the closest answer: