Review the following statements about the key elements of effective video ads in digital campaigns. Decide if each statement accurately represents best practices in video ad creation:
- Statement 1: The thumbnail of a video ad is inconsequential to its overall performance.
- Statement 2: An engaging hook in the first few seconds of a video ad is crucial to retain viewer attention.
- Statement 3: Storytelling in a video ad should be complex to showcase the brand's depth.
- Statement 4: Including a clear and actionable call-to-action (CTA) at the end of a video ad is essential for guiding viewer response.
Identify which statements correctly align with the principles of creating effective video ads.