As a marketing manager overseeing the planning of a new digital marketing campaign, assess the following statements related to creative strategy. Determine which statements accurately reflect the role and components of a creative strategy in digital marketing:
- Statement I: The primary focus of a creative strategy is to select the most visually appealing content, regardless of the marketing channel.
- Statement II: A successful creative strategy involves understanding the target audience and tailoring the campaign’s message to resonate with them.
- Statement III: Choosing the right channels for campaign delivery is a critical component of a creative strategy.
- Statement IV: The creative strategy should align with the overall marketing strategy and objectives of the campaign.
Identify the correct statements that align with the principles of creative strategy in digital marketing.