An e-commerce company is implementing a cross-functional growth team structure to improve overall business performance. Consider the following statements about the expected outcomes:
- Statement I: The unified growth team will focus solely on traffic acquisition, leaving conversion optimization to a separate team.
- Statement II: The growth team will integrate skills from product, marketing, and analytics to optimize both traffic quality and conversion rates.
- Statement III: Smaller specialized pods within the growth team will tackle specific challenges such as scaling referral programs and improving customer retention rates.
Identify the correct statements about the benefits and structure of cross-functional growth teams.