What are Pull Channels?

Evaluate the suitability of Pull Channels as the primary growth strategy in the following business scenarios:


  • Scenario I: A new tech company looking to quickly capture market share in a high-competition environment.

  • Scenario II: An online platform specializing in rare collectibles, catering to a specific interest group.

  • Scenario III: A well-known lifestyle brand aiming to organically grow its loyal customer base.

Based on the characteristics of Pull Channels, determine which scenarios are most suitable for adopting this strategy.

Choose the closest answer: