What is Root Cause Analysis (RCA)?

A digital marketing manager at a leading e-commerce platform is faced with several tasks to improve the company's performance. Consider the following tasks and determine which involve Root Cause Analysis:


  • Task I: Investigating the reasons behind a sudden decrease in user engagement on the platform.

  • Task II: Comparing the monthly sales data of the current year to the previous year to note the trend.

  • Task III: Examining why a particular product line has significantly higher return rates compared to others.

Choose the combination that accurately identifies the tasks involving Root Cause Analysis.

Choose the closest answer: