How Do Consumer Apps Define an 'Activated User'?

Evaluate the following scenarios of user interaction with different consumer apps and identify which scenarios correctly represent an 'Aha Moment':


  • Scenario I: A user of a budgeting app sets up their first monthly budget, aligning it with their financial goals.

  • Scenario II: On a cooking app, a user follows a recipe step-by-step for the first time, using interactive features.

  • Scenario III: A user of a meditation app completes a guided session, marking their first full engagement with the app's content.

Choose the closest answer: