What are Ad Sets/Groups in Digital Campaigns?

Consider the following statements regarding the use of ad sets/groups in digital campaigns:


  • Statement 1: Ad sets/groups allow for targeting specific demographics, interests, and behaviors within a larger campaign.

  • Statement 2: Each ad set/group within a campaign should have the same targeting criteria to maintain consistency.

  • Statement 3: Ad sets/groups enable separate budget allocation and scheduling within a single campaign.

  • Statement 4: Ad sets/groups are typically used for broad targeting and do not allow for much customization.

Determine which statements accurately represent the use of ad sets/groups in digital campaigns.

Choose the closest answer: