Based on your understanding of demand side levers to improve activation rates, identify which two from the following list are effective demand side levers:
- Lever I: Implementing a loyalty rewards program for repeat purchases.
- Lever II: Analyzing and targeting specific user demographics through social media ads.
- Lever III: Offering a wide variety of products to appeal to a broader customer base.
- Lever IV: Using data-driven insights to identify and focus on high-performing ad campaigns.