A cosmetics brand is in the process of updating its influencer collaboration playbook. Review the proposed updates below and identify which align with the best practices in developing and scaling an influencer collaboration playbook:
- Update A: The brand plans to diversify its influencer portfolio by adding influencers from emerging platforms, alongside its current roster of proven performers.
- Update B: The team suggests using the same successful content themes repeatedly across all influencer collaborations to maintain consistency.
- Update C: There’s a proposal to incorporate advanced analytics tools for deeper insights into influencer performance and audience engagement trends.
- Update D: The brand intends to automate the communication process with influencers, using standardized messages for all outreach and negotiations.
Choose the updates that reflect effective practices for enhancing an influencer collaboration playbook: