Given the scenarios below, identify which demonstrate effective strategies for refining Product-Market-Channel Fit in partnership channels:
- Scenario I: A startup's influencer marketing campaign yields low engagement. They decide to change the influencer demographic to better align with their target audience.
- Scenario II: An e-commerce platform observes minimal referral traffic from a B2B partnership. They opt to increase the frequency of joint promotional activities.
- Scenario III: A fitness app’s affiliate program has low conversion rates. They improve the affiliate training resources and optimize the landing page for better conversions.
- Scenario IV: A travel company collaborates with a travel blogger and finds low engagement on shared content. They decide to vary the content format and incorporate more interactive elements like polls and contests.
Choose the scenario(s) that apply effective refinement strategies in partnership channels.