As a Growth Manager at a B2B SaaS company, you're documenting the scaling of a new channel as part of your revenue growth plan.
Evaluate the following documentation elements:
- Element I: A revenue growth plan outlining ongoing email marketing campaigns, a new account-based marketing strategy on LinkedIn, and exploration of podcast sponsorships as a new channel.
- Element II: Mid-quarter revision of the growth plan to focus solely on the best-performing channel, abandoning other initiatives to maximize short-term ROI.
- Element III: Updated growth projections incorporating the success of LinkedIn video ads, which outperformed traditional display ads by 40% in lead generation during a month-long test.
- Element IV: Documented guardrails for podcast sponsorships, including a monthly budget cap of $50,000 and a target CAC 30% lower than current channels, with weekly performance tracking.
Which elements align with best practices for documenting channel scaling in a revenue growth plan?