As a Growth Manager for a productivity app startup, you're documenting a test of podcast advertising as a new marketing channel.
Evaluate the following documentation elements based on best practices for documenting tests in new marketing channels:
- Element I: Pre-test documentation stating the goal is to reach career-focused professionals aged 25-40, with a target of 50,000 new app downloads at a CAC 15% lower than LinkedIn ads.
- Element II: Specified test parameters including a $30,000 budget cap, a 6-week timeline, and guidelines for maintaining brand messaging consistency across various podcast genres.
- Element III: Post-test analysis showing 40,000 downloads achieved at a CAC 10% lower than LinkedIn, with notes on unexpectedly high engagement from the finance and tech industry listeners.
- Element IV: Mid-test shift of success criteria from new user acquisition to brand awareness metrics, as initial download numbers were lower than anticipated.
Which elements align with the best practices for documenting tests in new marketing channels?