What are the Best Practices for Maximizing Effectiveness with AppsFlyer?

A mobile app marketing team is employing various strategies to optimize their campaign using AppsFlyer. Assess their approaches to determine if they align with advanced best practices in mobile attribution:


  • Approach I: The team meticulously tracks detailed user interactions, like feature engagement and specific in-app behaviors, alongside app installs and purchases.

  • Approach II: They implement deep linking for a new feature launch campaign, tracking user pathways from promotional content directly to the feature's usage within the app.

  • Approach III: For a targeted campaign, they segment users based on recent in-app activity and engagement levels, customizing the messaging for each segment.

Identify which of these approaches align with nuanced best practices for using AppsFlyer in mobile attribution.

Choose the closest answer: