Consider the following 4 proposed ideas with which an ecommerce app is planning to get back its dormant and churned users for its end of season sale campaign.
Which of these are in line with best practices?
- Idea I: Increasing the frequency of regular marketing emails to dormant users to remind them about the sale.
- Idea II: Offering all dormant users the same generic discount code to ensure consistency
- Idea III: Sending a personalized email to churned users highlighting new features and offering a one-time discount coupon.
- Idea IV: Using SMS notifications to inform churned users about the sale and special offers, with a link to re-subscribe.