Consider the following statements about digital campaign strategies:
- Statement I: A highly detailed and lengthy product description on the first page of the website ensures higher engagement and conversions.
- Statement II: Implementing a single-click checkout process significantly reduces drop-offs and enhances the overall conversion rate.
- Statement III: Avoiding the use of customer testimonials on product pages can create a cleaner design, leading to higher conversions.
Select the statements that contain
errors with respect to funnel optimization: