As part of your campaign's mid-term review, you're tasked with matching specific aspects of the campaign to their most effective measurement tools. Consider these four key aspects and select the appropriate tools for each:
- Aspect I: Measuring the effectiveness of recent changes to the landing page design in terms of user engagement and conversions.
- Aspect II: Gauging the impact of a new series of how-to videos posted on the company’s YouTube channel.
- Aspect III: Understanding customer feedback and interaction patterns from a recent product launch campaign.
- Aspect IV: Analyzing the effectiveness of targeted keywords in the latest SEO campaign.
Match each campaign aspect with its most effective measurement tool.