How do Hybrid Structures Evolve in Growth-Focused Organizations?

A growing e-commerce platform is transitioning from a generalist-only growth team to a hybrid structure. Based on your understanding of hybrid structures in growth-focused organizations, evaluate the following statements:


  • Statement I: In the initial phase, the company relies on generalists who can handle a wide range of tasks, allowing the team to experiment with different growth strategies and respond quickly to market feedback.

  • Statement II: As the company’s growth strategies become clearer, specialists are incorporated to provide targeted expertise in key areas, such as brand marketing and product management.

  • Statement III: The final hybrid structure involves small, nimble growth teams working independently without any coordination with centralized functions like performance marketing or sales.

Identify the correct statements about the evolution of hybrid structures in growth-focused organizations.

Choose the closest answer: