Identify the correct application of non-branded keyword search campaign strategies from the following statements:
- Statement I: A home decor business uses non-branded keywords like “modern living room ideas” to reach customers exploring general home design concepts.
- Statement II: A car dealership targets its branded keywords as well as non-branded keywords “latest SUV models 2024”, aiming to improve its ad group level click-through rates and ROAS.
- Statement III: An electronics retailer targets specific but non-branded keywords such as “best budget laptops” to attract customers interested in affordable tech options.
Determine which statements correctly apply non-branded keyword search campaign strategies.