How to use Experiments for testing channels?

Review the following statements about implementing micro-experiments in channel testing for user growth and determine which are accurate:


  • Statement I: It’s most effective to start with broad, general experiments across multiple channels simultaneously to quickly find the best one.

  • Statement II: Small-scale experiments should be aimed at gathering specific insights, such as user engagement metrics or conversion rates on a particular channel.

  • Statement III: Continuously running micro-experiments without analyzing and learning from each iteration can lead to effective channel optimization.

  • Statement IV: Documenting both successes and failures in experiments helps build organizational knowledge and guide future channel strategies.

Select the correct statement(s).

Choose the closest answer: