As a marketing strategist developing a new campaign, you're focusing on incorporating stakeholder insights. Evaluate the following actions to determine which are effective methods for gathering and applying these insights:
- Action I: Conducting a survey among the company’s employees to understand their perception of the brand’s identity.
- Action II: Analyzing social media trends to gauge the target audience's current interests and preferences.
- Action III: Holding a meeting solely with the marketing team to decide on the campaign’s creative direction.
- Action IV: Organizing a workshop with representatives from sales, marketing, and customer service departments to discuss campaign ideas.
- Action V: Reviewing competitor campaigns to identify successful tactics and potential areas for differentiation.
Select the actions that effectively gather and apply stakeholder insights in campaign planning.