An early-stage consumer lending app is considering hiring a performance marketing expert to boost its user acquisition efforts. Based on your understanding of when to use generalists versus specialists, evaluate the following statements:
- Statement I: Hiring a performance marketing expert at this stage might be premature because the app is still exploring market fit and needs versatile team members who can adapt to various roles and tasks.
- Statement II: A generalist with broad marketing experience would be more valuable initially, as they can handle diverse marketing tasks and pivot strategies based on early market feedback.
- Statement III: Bringing in a specialist now would ensure that user acquisition efforts are optimized from the start, using advanced targeting techniques to quickly scale the user base.
Identify the correct statements that align with the optimal hiring strategy for the early-stage app.