How to determine if Google Ads is the primary user growth channel suitable for your business?

Evaluate the suitability of Google Ads as a primary user growth channel for the following business scenarios. Decide whether Google Ads is a suitable primary channel based on the provided business context:


  • Scenario I: A software company offers a utility tool for which potential customers actively search online.

  • Scenario II: A fashion brand relies heavily on visual appeal and lifestyle association to attract customers.

  • Scenario III: An e-commerce business has a high Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio in its growth model.

Determine the suitability of Google Ads for each scenario.

Choose the closest answer: