As the newly appointed Head of Growth at a promising health tech startup, you're tasked with aligning the company's organizational structure with its growth strategy. The startup has shown early promise but is still exploring its optimal growth channels.
Given this scenario, which combination of the following approaches would be most effective in structuring your growth team?
- Approach A: Immediately hire specialists in content marketing, paid acquisition, and product-led growth to cover all potential growth avenues.
- Approach B: Start with a small team of growth generalists who can explore and experiment with various growth strategies.
- Approach C: Conduct thorough benchmarking against similar health tech companies to identify the most common growth team structures in the industry.
- Approach D: Engage specialist consultants on a project basis to supplement the team's skills in areas like data analytics and personalized user engagement.
Select the combination of approaches that would be most aligned with effective growth planning and organizational structuring for this startup.