How are Retention Rates Calculated for Different Online Business Models?

Match the correct calculation method to the appropriate business model based on your understanding from the concept content:

Model A: Consumer Apps

Model B: E-commerce

Model C: SaaS

Methods:

Method I: Measuring subscription renewals and monitoring monthly activity of users on the platform.

Method II: Tracking the number of customers who make repeat purchases over a specified period.

Method III: Using daily or monthly active users to assess how regularly users engage with the app over time.

Match each model (A, B, C) with the correct method (I, II, III).

Choose the closest answer:

Model A - I, Model B - II, Model C - III

Model A - II, Model B - III, Model C - I

Model A - III, Model B - II, Model C - I

Model A - III, Model B - I, Model C - II

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