How to Generate Hypotheses for Root Cause?

Imagine you're guiding a data analyst at a fintech company that has recently seen a drop in new user registrations.

Consider the following potential hypotheses generated after Exploratory Data Analysis and using the Metric Hierarchy:


  • Hypothesis I: The recent decline in registrations is due to the newly implemented, more complex registration process deterring users.

  • Hypothesis II: A competitor has launched a promotional campaign, drawing potential users away.

  • Hypothesis III: Technical issues in the registration form have increased, leading to unsuccessful registration attempts.

As the guide, you need to decide which hypotheses to prioritize for further testing and analysis. Choose the combination that represents the most logical and effective prioritization of these hypotheses.

Choose the closest answer: