How to Identify and Utilize Ad-Level Levers to Improve ROI?

Consider the following situations for digital campaigns:

• Challenge A: The ad engages viewers initially but loses their interest midway.


• Challenge B: The ad's message is overshadowed by too many visual elements.


• Challenge C: Viewers are engaged but not clicking through to the landing page.

Consider the following solutions:

• Solution 1: Simplify the ad design to highlight the core message clearly.


• Solution 2: Introduce a more compelling and clear call-to-action (CTA).


• Solution 3: Use a narrative or storytelling approach to maintain viewer interest throughout the ad.

Match the ad-level challenges with the appropriate solutions to optimize ROI.