Consider these scenarios in businesses utilizing CRM tools. Identify which scenarios demonstrate the effective transition from basic to advanced CRM systems for customer lifecycle management:
- Scenario A: A startup initially uses a simple contact management tool but shifts to Zoho CRM as its customer base grows, integrating data from various channels for a unified customer view.
- Scenario B: An e-commerce platform continues using basic spreadsheet tools for customer data management despite experiencing significant growth in its user base and complexity of interactions.
- Scenario C: A tech company uses Zoho CRM to analyze customer interactions and preferences, personalizing its communication and support strategies based on these insights.
Select the scenarios that reflect the transition and effective use of advanced CRM for customer lifecycle management.