Assess the following statements related to the use of social media advertising for user growth. Which statements accurately reflect the advantages of this approach?
- Statement I: Social media platforms provide limited audience targeting options, making it challenging to reach specific user groups.
- Statement II: Advertising on social media allows for detailed performance analytics, enabling businesses to track and optimize their campaigns effectively.
- Statement III: Social media advertising primarily supports brand awareness but has limited impact on direct user engagement and growth.
- Statement IV: The cost-effectiveness of social media advertising makes it a suitable option for businesses of all sizes, especially small and medium-sized enterprises.
Select the statements that correctly describe the benefits of social media advertising for user growth.