Consider you are analyzing a recently launched marketing campaign to identify areas for improvement through feedback and iteration. Examine the following scenarios and determine which approaches effectively utilize targeted feedback for campaign optimization:
- Scenario I: The campaign has a high number of video views but low completion rates. The team decides to test different video lengths and introductions to see which keeps viewers engaged longer.
- Scenario II: Despite high engagement, the landing page has low conversion rates. The team chooses to overhaul the entire campaign instead of focusing on optimizing the landing page design and content.
- Scenario III: An email campaign receives a good open rate but low click-through. The team plans to A/B test various email content formats and call-to-action placements to improve engagement.
- Scenario IV: Advertisements on social media are not performing well. The team decides to analyze user behavior on these platforms to tailor the ad content and format more closely to user preferences on each platform.
Identify which scenarios demonstrate an effective use of targeted feedback and iterative processes for campaign optimization.