A beverage company is collaborating with influencers to promote a new line of healthy drinks. The marketing team has devised several strategies for embedding measurement tools in the influencer content. For each strategy, decide if it effectively aligns with best practices for integrating measurement into influencer content:
- Strategy I: Influencers are provided with personalized links that track user clicks and purchases, specifically from their shared content.
- Strategy II: Influencers mention a general brand hashtag in their posts, intended to track overall campaign reach but not specific to individual influencer contributions.
- Strategy III: Unique discount codes are assigned to each influencer, enabling the team to track sales conversions directly attributed to each influencer’s posts.
Identify the strategies that align with effective measurement practices in influencer content: