What are Key CRO Use Cases for Enhancing Acquisition?

Consider the following scenarios in a digital marketing context. Match each scenario with the most appropriate CRO use case to enhance user acquisition:


  • Scenario I: A website wants to test two different homepage designs to see which one leads to more newsletter sign-ups.

  • Scenario II: A SaaS platform aims to understand where users most frequently drop off during the onboarding process.

  • Scenario III: An e-commerce store is looking to customize product recommendations based on users' browsing history.

  • Scenario IV: A mobile app developer seeks to improve the app’s interface based on direct user feedback on its latest feature.

Identify the correct CRO use case for each scenario.

Choose the closest answer: