What are the key Data Sources for Campaign Measurement?

You are evaluating different data sources for an upcoming campaign. Match the campaign objectives and funnel stages with the most appropriate data sources:

Objective/Stage I: Increasing brand awareness on social media.

Objective/Stage II: Measuring the effectiveness of an email marketing campaign for lead nurturing.

Objective/Stage III: Assessing the reach and initial interest of a new product launch campaign.

Objective/Stage IV: Evaluating the conversion rate from a recent PPC advertising campaign.

Identify the most suitable data sources for each campaign objective or funnel stage.

Choose the closest answer:

I - Advertising Platform Metrics, II - CRM Data, III - Third-Party Tools, IV - Email Campaign Analytics.

I - Email Campaign Analytics, II - Website Traffic Analytics, III - CRM Data, IV - Social Media Engagement Metrics.

I - Social Media Engagement Metrics, II - Email Campaign Analytics, III - Website Traffic Analytics, IV - Advertising Platform Metrics.

I - Website Traffic Analytics, II - Social Media Engagement Metrics, III - Email Campaign Analytics, IV - CRM Data.

What are the key Data Sources for Campaign Measurement?

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